Widgets on product pages are not just colorful buttons that diversify the page design. They can also be useful tools, as proven by 100shoppers. Their Where-To-Buy widget helps with online campaign analysis and measuring the effectiveness of sales activities. By implementing a consumer-oriented strategy with the use of a widget, it is possible to observe customer behavior and their shopping choices.
This tool was created as a result of many years of experience of experts in the field of Internet marketing. The company was founded in 2013, operating within the book industry. Today, its services are used by clients from the international market, including brands such as Russel Hobbs, CASIO and Beko. The Where-To-Buy analytical tool has become a flagship product that opens up new markets for the company.